
Norman Goss, an employee at Harley-Davidson's Springettsbury Township facility, sports two Harley tattoos: The company's bar-and-shield logos appear on his back and on his right arm. 'I don't know of any other brand where people take the logo and tattoo it on their arm,' Mel Campbell, York advertising exec, said in 2005. 'That kind of loyalty . . . you don't find that in any other product.' See previous Harley posts at H-D archives .
Think Harley-Davidson, and you think Hog or Hawg.
Where did that connection come from?
It started in 1920 when a pig, the Harley racing team's mascot, was carried on a victory lap after each race won by H-D's team of cyclists.
Six decades later, the brand was reinforced when Harley inaugurated Harley Owners Group - Hog.
The owner's group, the largest cycle club in the world, was started to put Harley in touch with users.
Honda tried it, but failed, in part, because its executives didn't ride with users, Peter Reid wrote in "Well Made in America."
Which brings us to former Harley CEOs Rich Teerlink's account of the time he was leading a big ride and forgot to fill up the gas tank, common for novice riders.
"Since Rich was a Harley-Davidson VIP, he and Ann (his wife) had been asked to lead the ride, so corporate credibility was clearly at stake," Reid wrote. "They made it. Barely. Corporate stomachs, however, were reported to be in knots the size of baseballs."
Other facts, figures and date of note in Harley's storied past, taken from York Daily Record files:
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