In plain view: This photo captures the excitement of the downtown holiday shopping season in post-World War II York. Every year after Thanksgiving, Santa made his visit to York's bulging downtown. He flew into the area by plane, and later, helicopter and parked his sleigh outside city limits. A fire truck escorted him to the downtown. As part of the advent of the holiday shopping season, York's big three department stores - Bon-Ton, Bear's and Wiest's - competed for window decorating prizes.

Behind the scene: The 1950 census placed the City of York at just shy of 60,000 as military men and women came home, married and started families. These were the magic years for the downtowns in York and across York County. Subsequent censuses would show declines in York's population as the city ran out of room and residents soon found the suburbs. Today, the population of the city is slightly above 40,000.

Further details: This photograph, courtesy of Bon-Ton, was used as a closing image in James McClure's "Never to be Forgotten."

Past posts in this series:

- 400 years ago, John Smith explored Chesapeake Bay - 1 of 20 iconic images

- Declaration signer James Smith tops York County patriot list - 2 of 20 iconic images

- Going to market a longtime York County pastime - 3 of 20 iconic images

- William C. Goodridge: From slavery to success story - 4 of 20 iconic images

- Rebs' short York visit creates long memories - 5 of 20 iconic images

-Artist Horace Bonham captured everyday life - 6/20 iconic images

-York County farm vs. factory tension relieved in overnight raid - 7/20 iconic images

- York County stood firmly behind Allies on all fronts in WW II - 8/20 iconic images

- Downtown thrived in post-WW II York - 9/20 iconic images

- After WWII success, Farquhar sells assets to out-of-town outfit - 10/10 iconic images.

- Sears, York County Shopping Center in the middle of things - 11/20 iconic photos

- Three Mile Island emergency indelibly written into memories - 12/20 iconic photos.

- People of varying religious groups founded York County - 13/20 iconic photos

- President Reagan: 'Harley is back and standing tall' - 14/20 iconic photos

- Mayor of York, Pa.: 'We are no longer unprotected' - 15/20 iconic photos

- Grange Hall represented past way of York County life - 16/20 iconic photos.

- York County Honors Choir product of proud moment - 17/20 iconic photos.

- Meeting of riot victims brought hope for racial accord - 18/20 iconic images.

- Property rights foundational factor in Lauxmont dispute - 19/20 iconic photos.

- New baseball diamond serves as York cornerstone - 20/20 iconic photos

- Season 2 of York's campaign to come back - Iconic photos 21-23

- York on knees as its men storm Normandy beaches - Iconic photos 24-25

- One image illustrates two long-neglected subjects in York area - Iconic photos 26-27

- Images explain changes in York County factories - iconic photos 28-29.